I've spent the last few years learning how AI actually works. It changed how I think about problems and opportunities. Today I have a 24/7 coach for anything I want to learn.I made these guides to help more people understand and use AI better. Real, practical guidance. No jargon. No confusing tech.
All the noise around AI — the jargon, the headlines, the feeling that you're behind — makes it seem much harder than it is. It isn't.
If you can communicate, you can use AI.
But understanding it and using it well is what makes the difference. The quality of what you get back is entirely determined by the quality of what you put in.
Start getting more out of AI today.
Get started here: 5 essential terms • The 3 C's of AI • Why it can get things wrong
AI is advancing fast. Today, trying to get started can feel overwhelming and intimidating. I've put together simple, plain-spoken guides that will give you ideas for how to get more out of AI.
Every tool is powerful. So how do you choose the right one for you?
You haven't needed it so far. And you didn't ask for it. So what can it do for you?
Go from asking AI to do things to using AI to help you do things better.
Don't skip this. These basics empower you to learn everything else. Learn 4 essential terms, why AI gets things wrong, and the power of context and constraints.
Learning AIChatGPT, Claude, and Gemini each have distinct strengths — this guide cuts through the noise and helps you figure out which one is the right starting point for what you actually need.
Learning AIAI isn't just for answers — this guide shows you how to use it to brainstorm, pressure-test ideas, and get honest feedback, with sample prompts you can use right away.
Every guide, one price. The complete starter kit for people who want AI to actually work for them — not just a replacement for Google.
Applying AIAnyone can use AI to write emails. This is the practical playbook for using it to actually work better — with real prompts for real jobs, from the restaurant floor to the home office.
Applying AIProjects are one of the most underused features in AI — this guide shows you how to build a dedicated workspace that remembers everything, so you can finally give your hobbies and passion work the focus they deserve.
You could. There are some good ones. But most of them aren't built for someone who just wants to use AI better. They're either too technical or too general. I've spent over two years experimenting, studying, and building — and I remember what it felt like when I was just starting to dive in.
| Option | Time | Cost | The reality |
|---|---|---|---|
| Oxford AI Programme | 6 wks, ~10 hrs/wk | $2,500–$3,000 | Built for executives. Heavy on strategy, light on "what do I actually do tomorrow." |
| Live AI workshop | 1 day | $240–$457 | One shot, no follow-up. Hope you took good notes. |
| Andrew Ng / Coursera | 4 weeks | $49 | Solid conceptual foundation. You still won't know what to do on Monday. |
| IBM AI Certificate | 3–6 months | $150–$300 | Aimed at building AI applications. Probably not your problem. |
| Udemy course | Hours of video | $10–$130 | May or may not be current. May or may not get finished — by you. |
| AI Simply guides | Under an hour | $9–$35 | Practical, current, written for people who want to use AI — not build it. |
ChatGPT launched in 2022. Like most of you, I dabbled. It wasn't capable of much, and it got a lot wrong. But every six months it got better — and more tools kept showing up. So I started taking it seriously.
That's when I had my lightbulb moment. This is the 24/7 coach and mentor I've always wanted.
I can learn things in days that would've taken me years and cost real money in books and classes. Since then I've written a decent screenplay, launched apps, and I'm building a business helping parents of children with reading difficulties — all within a year.
I've coached and led workshops at work, and I've watched people go from intimidated to genuinely capable in a single session.
That reaction kept happening. And I kept thinking: why is this foundational information so hard to find?
We didn't ask for this technology. But it's here and it isn't going away. That makes it our collective responsibility to share what we know and help each other actually use it well. That's what this is.
I charge for this because keeping it current takes real time, and that's worth saying plainly. AI Simply exists because the gap between "AI is everywhere" and "AI is genuinely useful to me" is real — and completely closeable with the right explanation.
I build knowledge-based AI tools, personalized tools, websites, apps, and agents for small teams and individuals.
Tell me what you need →I'll follow up within 2 business days. Projects typically start at $200.